Social impact

We’re committed to making products that are better in every way – for people and the planet.

Social impact on


social impact on


social impact on



Change through football.

Society is facing some of its greatest challenges. Climate change, biodiversity and inequality are causing widespread disruption. We are committed to creating change through football, empowering individuals, teams and communities around the world.

Brand video
By Nikolaj Thomassen
The ins and outs of Next11

Approximately 190–200 national teams compete in qualifying tournaments within the scope of continental confederations for a place in the finals. The finals tournament is held every four years and involves 32 national teams competing over four weeks.

Female football team in red shirts, lined up

Disrupting inequality.

We use our voice to disrupt inequality in football and advocate for change in society through investments and activism. We want to open up the game to everyone: We promote female role models in football, we support ‘coming out’ in football and we drive immigrant youth participation in football.




Product donations.


moving onwards & upwards
Next11 commits to the 1-1-1 model which means we donate 1% of our employees' time, we donate 1% of our product sales, and we donate 1% of our company’s profit to opening up the game to everyone, minimizing the climate crisis and equalizing society. 

Sustainable performance.

We take responsibility for the environmental footprint of our products throughout their life circle. We’re committed to one day sourcing 100% recycled and renewable materials across all of our products and packaging. The N11 tracking system is designed with a list of features to reduce environmental impact.

Sports grunge in orange gradient
Icon showing a filled battery
Replaceable batteries in all player sensors.
Icon showing an open box
Highly recyclable packaing.
Icon showing no bleach
Icon showing principles
Committed to the 10 principles of the UN Global Compact.

Better Products.

We’re committed to making products that are better in every way – for people and the planet. We’re adopting practices and creating solutions that enhance our products, minimize negative impact, and contribute to restoring the environment. We focus on making products with sustainable materials and end-of-use solutions, toward a circular ecosystem.

Transform football culture.


Democratizing data in football

We work hard to create an environment which encourages and supports footballers of all kinds to do their best and are proud to help level out access to top-class performance data. Our mission is to give every footballer data as if they were playing Champions League.

It's about more than goals.

N11 commits to make sure that the next generation of football talent is more diverse, less injured, happier, and better athletes. When you ask kids why they play football, no one answers ‘to win’. They’ll say they play to learn something new, to be with their friends, and have fun. Yet the only data we have given footballers is ‘number of goals’.

Track new skills.

Inspirational data.

Educate the football world.

Our ambition is to track, nuance and celebrate performance - not just a match result. We want to make sure that the data revolution doesn’t result in even higher dropout rates in football. We commit to educating the football world on how to work with data in sustainable and aspirational ways for players.

Celebrate development.

Nuance performance.

Rapidly shift football culture.

We believe that by amplifying female athletes and talents from all four corners of the world, we can rapidly shift football culture. Instead of accepting things as they are, Next11 approaches all decisions with a mentality of, ‘How can we build this into something amazing for the players and for the football community?’ 

Giving players exposure.

Level out the playing field.