We are proud of our amazing designers Drew Wahlberg Rosskelly & Charlie Boyle who have made it to the final at this year’s Danish Design Award with their iconic Next11 design in the category ‘Game Changer’.
Danish Design Award is Denmark’s national design award that celebrates the difference design can make for people, businesses, and our society. Finalists and winners are selected by an international jury of experts in design, innovation, technology, and sustainability.
The jury says
"Next11 brings data into the football game and makes it possible to track both the individual players and the interplay on the field. We have seen similar versions of this tracking system but super expensive versions only used in professional football clubs. It’s definitely a game-changer that even amateur clubs are able to afford and use data to optimize their performance and strategy. The solution clearly stands for a democratization of the technology and optimizing potential."
In 2018 McKinsey showed that the business value of companies excelling in design grew revenues and shareholder returns at nearly twice the rate of their industry peers. For us, a prime quality cue for our brand is our product design and packaging. The design of our product is honoring the legacy of Danish design. It’s simplicity first. It has organic shapes. It’s based on a holistic and user driven approach. It’s high quality craftsmanship and premium materials. It has a remarkable iconic color, dragon fruit, and is easily recognizable.
The winner will be announced June, 9th 2022.
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