Football’s expansion in Asia will be further accelerated by the rapid growth of the global sports technology market that was valued at $9.8 billion in 2018 by Grand View Research. This sector is projected to grow globally at a CAGR of 20.3% from 2019 to 2025 with Asia growing even larger with a CAGR of 23% from 2019 to 2025 and will eventually reach $10.8 billion. GlobeNewswire also indicated that football is expected to hold the largest market share of the sports tech category in 2021. This trend will accelerate as 32% of the Premier League’s viewers are based in Asia, and a growing number of European leagues and teams are operating offices in Asia Pacific including Juventus, PSG, Barcelona, Bayern Munich, Borussia Dortmund or Manchester United. All of these teams will need to leverage new sports technologies to become even more connected with their fans and grow their brands.
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